marketing

Relationship marketing – what is it?  – The New Tribune

Relationship marketing – what is it? – The New Tribune

Nowadays, the concept of Relationship Marketing is extremely popular. Modern man pays less and less attention and trust in advertising. Relationship marketing not only helps to attract the customer’s attention, but it helps to turn a simple customer into a loyal customer. In order to better understand what relationship marketing is, we will cite a …

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Bilan

Excessive marketing: France tries to rein in influencers

– France tries to rein in influencers Is it possible to regulate the influencer sector? This is what two French deputies want, who have tabled a bill to outline a professional framework and toughen the law for offenders of the rules on advertising. Posted today at 10:05 p.m. Among more than sixty agencies and influencers …

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Ineos targets Manchester United, new step in Ratcliffe's all-out marketing strategy

Ineos targets Manchester United, new step in Ratcliffe’s all-out marketing strategy

British billionaire Jim Ratcliffe, May 7, 2022 at the Stade de France, before the final of the Coupe de France between Nice, which he owns, and Nantes. (AFP / BERTRAND GUAY) A candidate for the takeover of Manchester United, already owner of OGC Nice, the British group Ineos, specializing in petrochemicals, has been increasing investments …

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Ineos targets Manchester United, new step in Ratcliffe's all-out marketing strategy

Ineos targets Manchester United, new step in Ratcliffe’s all-out marketing strategy

A candidate for the takeover of Manchester United, already owner of OGC Nice, the British group Ineos, specializing in petrochemicals, has been increasing investments in sport since 2017, from football to cycling, including athletics and sailing. Controlled by billionaire Jim Ratcliffe, among Britain’s richest men, Ineos said on Tuesday that it had contacted investment bank …

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[Marketing Day] How to put desire back into your marketing?  - Monitoring and Tribune > Brands

[Marketing Day] How to put desire back into your marketing? – Monitoring and Tribune > Brands

Red thread of the 2022 edition of Marketing Day: desire. What do consumers really want and how can they be satisfied? Vast question that the speakers of our event, on November 23, 2022, tried to answer. Increased personalization, more immersive experiences, human… and artificial intelligence, but also the durability of offers. It is, perhaps, these …

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[Marketing Day] How to put desire back into your marketing?  - Monitoring and Tribune > Brands

[Marketing Day] How to put desire back into your marketing? – Monitoring and Tribune > Brands

Red thread of the 2022 edition of Marketing Day: desire. What do consumers really want and how can they be satisfied? Vast question that the speakers of our event, on November 23, 2022, tried to answer. Increased personalization, more immersive experiences, human… and artificial intelligence, but also the durability of offers. It is, perhaps, these …

[Marketing Day] How to put desire back into your marketing? – Monitoring and Tribune > Brands Read More »

Buy leads or generate leads internally

Buy leads or generate leads internally

Generating qualified leads is more important than ever to boost your performance. Targeted commercial action, increased chances of conversion, continuous and sustainable activity: quality prospects must arrive regularly in your CRM tool to oil the wheels of your business. But between the purchase of leads and the generation by your own means, which method of …

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[Marketing Day] How to put desire back into your marketing?  - Monitoring and Tribune > Brands

[Marketing Day] How to put desire back into your marketing? – Monitoring and Tribune > Brands

Red thread of the 2022 edition of Marketing Day: desire. What do consumers really want and how can they be satisfied? Vast question that the speakers of our event, on November 23, 2022, tried to answer. Increased personalization, more immersive experiences, human… and artificial intelligence, but also the durability of offers. It is, perhaps, these …

[Marketing Day] How to put desire back into your marketing? – Monitoring and Tribune > Brands Read More »

Customer relationship KPIs: between novelty and conservatism - Customer Journey > Customer Marketing

Customer relationship KPIs: between novelty and conservatism – Customer Journey > Customer Marketing

Real dashboards of the actors of the customer relationship, the KPIs are carefully scrutinized. Even if these indicators span the ages, some, new or not, require special attention in order to have a precise analysis of customers. The NPS is dead, long live the NPS! This is in a way the impression that has dominated …

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Marketing and consumer data analyst / Marketing and consumer data analyst |  Cook it

Marketing and consumer data analyst / Marketing and consumer data analyst | Cook it

If you want to take up one of the most exciting challenges of your career, to progress within an ambitious and human-sized company where everyone’s contribution is taken into account, that you know how to grasp the issues business in your industry and you have already helped propel the growth of a technology and e-commerce …

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The importance of the smartphone in your marketing strategy

The importance of the smartphone in your marketing strategy

Smartphones and the rise of offers With the rise of smartphones, we have witnessed a change in our lives. From the way we communicate with friends and family to the way we socialize and travel, smartphones have quickly become an indispensable part of our daily lives. But that’s not all. Smartphones are also playing a …

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How to Develop a Pinterest Marketing Strategy

How to Develop a Pinterest Marketing Strategy

Pinterest is a powerful marketing tool that allows businesses to connect with millions of active users. The platform provides businesses with a visual platform to present their products and services to a target audience. Businesses can also use Pinterest to establish an online presence and build lasting relationships with their customers and prospects. However, to …

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What's new on social media?  Twitter and furniture, streamers and music, TikTok and transparency...

What’s new on social media? Twitter and furniture, streamers and music, TikTok and transparency…

From YouTube and Twitch, to music: a mix of successful genres? From streamers to singers Many streamers or even successful youtubers end up getting into music, and sometimes even releasing a real album. Squeezie had also won a prize at the NRJ Music Awards ceremony in 2020, for his album entitled …

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Job Offer: Club Relations & Ticketing Manager - Le Mans Classic Accreditations - Peter Auto

Job Offer: Club Relations & Ticketing Manager – Le Mans Classic Accreditations – Peter Auto

Club event manager + Le Mans Classic ticketing/accreditation assistant (Junior) CDD to be filled from March to July Company description:Since the 1980s, the Peter Auto agency has forged an international reputation both in the field of historic and modern cars through racing, rallying and elegance competitions. Peter Auto events are synonymous with passion and bring …

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Clarisse Charreaux Marketing Director of ZEISS Vision Care - Dedicated Hub

Clarisse Charreaux Marketing Director of ZEISS Vision Care – Dedicated Hub

A sense of management, a taste for challenges and questioning which pushes you to move forward in an agile way, Clarisse Charreaux has pursued her career within major brands with a leitmotif: following her deep convictions. We rewind our journey… Nothing predestined Clarisse for a career in marketing. It was following …

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