marketing

Published on 07/12/2022 by Etienne Wery – 561 views Within the EU, data protection authorities sometimes have different approaches on the subject. Some comments, too cautious, continue to circulate. However, the European Commission had signaled the end of recreation from 2020, opposing a restrictive interpretation based on the idea that legitimate interest can never be …

Can processing for marketing purposes be based on legitimate interest? Read More »

By Jonathan Habert Digital transformation goes far beyond digitization, dematerialization and the implementation of CRM solutions in companies. To stand out in their market, attract their customers and develop their brand image, companies are investing heavily in digital marketing and the web in general. If pure players and DNVB (digital native vertical brands) set the …

Who can still do without digital marketing in 2022? Read More »

Emojis have taken the world by storm since their inception in the 1990s. Due to their massive adoption and popularity, it was only natural that smileys and other emojis would make their way into email marketing. Read this article to find out how you can use emojis to benefit your email marketing program. Can you …

Use of emojis in email marketing Read More »

Within a company, customer relationship management is an essential component of a marketing strategy. Implementing a CRM approach is crucial to improving your ability to understand and anticipate your customers’ expectations. A well-thought-out CRM strategy will allow you to improve the image that your customers and prospects have of your product, your service and, by …

Take advantage of many free conferences to discover the challenges of Relationship Marketing Read More »

Creating an effective marketing strategy requires paying attention to what’s new in social platforms, emerging marketing methods and changing consumer behavior. This is an essential step to properly meet their needs and achieve brand development. In a brand new study, Meltwater, the world leader in media intelligence, reveals thirteen major marketing trends on which to …

what are the major marketing trends to follow in 2022? Read More »

The book. Marketing ? “Evil Incarnate”a ” jail (…) which numbs the intelligence as much as the sensitivities”an activity orchestrated by marketers, “unscrupulous mercenaries [qui] manipulate fears and desires, distort, standardize, deceive, lie”. The first lines of Thibault Le Texier’s essay, The Visible Hand of the Markets (La Découverte), take up a number of criticisms …

marketing or the ambivalence of the “consumer king” Read More »

Discover the program of the 5th edition of Inbound Marketing France. Share the article Arthur Aballea / Published on May 23, 2022 at 8:15 a.m. The 2022 edition of Inbound Marketing France promises to be colorful. © Inbound Marketing France After a 2021 edition organized in a hybrid format, Inbound Marketing France …

back to face-to-face, Scott Taylor as guest of honor Read More »

They didn’t make the trip for nothing. from Tokyo to Osaka, Paris Saint-Germain have been full of confidence on and off the pitch. Received like rockstars in packed stadiums, the Parisians concluded their tour in style with a third success in as many matches, this Monday, against Gamba Osaka, with a river score (6-2). To …

the Japan tour, sporting and marketing success Read More »

Some swear by digital marketing, online advertising and social media presence. In our time, this is the key to success. Others prefer to ignore this fashion and bet on paper marketing: catalogs, advertising brochures and handouts. It has always worked well. Who is right, who is wrong ? Should we listen to the new rising …

Digital vs paper marketing: advantages and disadvantages Read More »

Many companies rely on the wrong metrics to measure the performance of their digital marketing campaign. In this article, I give you the best ones. Measuring the impact of a digital marketing campaign relies on analyzing the metrics that really matter. In the world of digital marketing, agencies are very good at manipulating data and …

The real performance indicators of digital marketing Read More »

To share Tweet To share To share E-mail Physical or online businesses, local SMEs, liberal professions… business is increasingly local and digital. What digital tools should be implemented to develop the activity of local brands? How to enhance promotions, make the best use of mapping resources and align physical point of sale and online presence? …

Local digital marketing, economic developer Read More »

In its latest white paper, Ad4Screen, the 100% Cross Device media and marketing agency, reviews the major dynamics of digital marketing. The engagement and conversion specialist unveils the key figures for the first quarter of 2022 and the changes in the uses of Internet users. He also identifies the major trends to follow to make …

The figures to remember for the 1st quarter of 2022 and the new trends to follow Read More »

Trying to come up with a digital strategy can be a challenge. After all, web marketing incorporates so many different aspects of the online world. However, it is important to remember that your small business does not need to cover all areas of the Digital Marketing. You’ll likely have more success by focusing on a …

7 tips for small businesses Read More »

Optimize 360: Discover Completion Influence VSCreated in 2012 by Frédéric Poulet, Optimize 360 ​​was, in its beginnings, specialized in the CHR – include Cafés, Hotels, Restaurants. Aware of the digitalization needs of companies in the sector, the agency has developed on the creation of websites, natural and paid referencing, social-media strategy, and e-reputation. Building on …

The best Digital Marketing solutions Read More »