marketing

Can processing for marketing purposes be based on legitimate interest?

Can processing for marketing purposes be based on legitimate interest?

Published on 07/12/2022 by Etienne Wery – 561 views Within the EU, data protection authorities sometimes have different approaches on the subject. Some comments, too cautious, continue to circulate. However, the European Commission had signaled the end of recreation from 2020, opposing a restrictive interpretation based on the idea that legitimate interest can never be …

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Who can still do without digital marketing in 2022?

Who can still do without digital marketing in 2022?

By Jonathan Habert Digital transformation goes far beyond digitization, dematerialization and the implementation of CRM solutions in companies. To stand out in their market, attract their customers and develop their brand image, companies are investing heavily in digital marketing and the web in general. If pure players and DNVB (digital native vertical brands) set the …

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3 digital marketing strategies to increase your turnover

Article written in partnership with Zyro Today, the digital world is essential for the development of any business. As a result, digital marketing is essential for a better performance of any structure. So what are the digital strategies to put in place to increase your turnover? photo credits: 123rf.com Create your website To be seen …

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Take advantage of many free conferences to discover the challenges of Relationship Marketing

Take advantage of many free conferences to discover the challenges of Relationship Marketing

Within a company, customer relationship management is an essential component of a marketing strategy. Implementing a CRM approach is crucial to improving your ability to understand and anticipate your customers’ expectations. A well-thought-out CRM strategy will allow you to improve the image that your customers and prospects have of your product, your service and, by …

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what are the major marketing trends to follow in 2022?

what are the major marketing trends to follow in 2022?

Creating an effective marketing strategy requires paying attention to what’s new in social platforms, emerging marketing methods and changing consumer behavior. This is an essential step to properly meet their needs and achieve brand development. In a brand new study, Meltwater, the world leader in media intelligence, reveals thirteen major marketing trends on which to …

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marketing or the ambivalence of the “consumer king”

marketing or the ambivalence of the “consumer king”

The book. Marketing ? “Evil Incarnate”a ” jail (…) which numbs the intelligence as much as the sensitivities”an activity orchestrated by marketers, “unscrupulous mercenaries [qui] manipulate fears and desires, distort, standardize, deceive, lie”. The first lines of Thibault Le Texier’s essay, The Visible Hand of the Markets (La Découverte), take up a number of criticisms …

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Digital vs paper marketing: advantages and disadvantages

Digital vs paper marketing: advantages and disadvantages

Some swear by digital marketing, online advertising and social media presence. In our time, this is the key to success. Others prefer to ignore this fashion and bet on paper marketing: catalogs, advertising brochures and handouts. It has always worked well. Who is right, who is wrong ? Should we listen to the new rising …

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The real performance indicators of digital marketing

The real performance indicators of digital marketing

Many companies rely on the wrong metrics to measure the performance of their digital marketing campaign. In this article, I give you the best ones. Measuring the impact of a digital marketing campaign relies on analyzing the metrics that really matter. In the world of digital marketing, agencies are very good at manipulating data and …

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Quels outils digitaux mettre en œuvre pour développer l'activité des enseignes locales : commerces, PME locales, professions libérales ?

Local digital marketing, economic developer

To share Tweet To share To share E-mail Physical or online businesses, local SMEs, liberal professions… business is increasingly local and digital. What digital tools should be implemented to develop the activity of local brands? How to enhance promotions, make the best use of mapping resources and align physical point of sale and online presence? …

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The figures to remember for the 1st quarter of 2022 and the new trends to follow

The figures to remember for the 1st quarter of 2022 and the new trends to follow

In its latest white paper, Ad4Screen, the 100% Cross Device media and marketing agency, reviews the major dynamics of digital marketing. The engagement and conversion specialist unveils the key figures for the first quarter of 2022 and the changes in the uses of Internet users. He also identifies the major trends to follow to make …

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The best Digital Marketing solutions

The best Digital Marketing solutions

Optimize 360: Discover Completion Influence VSCreated in 2012 by Frédéric Poulet, Optimize 360 ​​was, in its beginnings, specialized in the CHR – include Cafés, Hotels, Restaurants. Aware of the digitalization needs of companies in the sector, the agency has developed on the creation of websites, natural and paid referencing, social-media strategy, and e-reputation. Building on …

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