marketing

Interview

Jonathan Llamas, co-founder VETRI Foundation

Hello Jonathan, who are you? Jonathan Llamas, 41 years old Investor and Entrepreneur in web3, including co-founder of the VETRI foundation. Initially an investment banker in London, converted to Technology (FinTech) in 2014 then to blockchain in 2017. Married and father of 3 children. What is the VETRI Foundation? We are a foundation that aims …

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Tomorrow Wine 2023: discover the five innovative projects selected for the final

Tomorrow Wine 2023: discover the five innovative projects selected for the final

Tomorrow Wine is a call for student projects in wine trade and marketing, organized by the company Vinventions. For the fifth edition of the competition, several dozen applications were received and evaluated Thursday, January 19 in Rivesaltes by wine professionals, in the premises of the cork manufacturer. “Overall, the students present mature and well-finished projects. …

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How Vichy positioned its brand on a taboo social subject - Business Case > Brands

How Vichy positioned its brand on a taboo social subject – Business Case > Brands

On the occasion of the overhaul of its Neovadiol range for mature skin, Vichy laboratories (L’Oréal group) have chosen to take up a taboo subject: the menopause. The brand, accompanied by the Ctzar agency, has opted for positive and committed communication thanks to the concept of #Menopositivity. Taboo subject, audacious campaign. While menopause affects 10 …

How Vichy positioned its brand on a taboo social subject – Business Case > Brands Read More »

How Vichy positioned its brand on a taboo social subject - Business Case > Brands

How Vichy positioned its brand on a taboo social subject – Business Case > Brands

On the occasion of the overhaul of its Neovadiol range for mature skin, Vichy laboratories (L’Oréal group) have chosen to take up a taboo subject: the menopause. The brand, accompanied by the Ctzar agency, has opted for positive and committed communication thanks to the concept of #Menopositivity. Taboo subject, audacious campaign. While menopause affects 10 …

How Vichy positioned its brand on a taboo social subject – Business Case > Brands Read More »

the new obligations for professionals in 2023

the new obligations for professionals in 2023

New measures to regulate cold calling for commercial prospecting purposes will come into force in March 2023. The objective? Strengthen protection around consumer privacy, prevent abusive solicitation and fraudulent practices. What information do professionals need to know to comply with this regulation? We go around the question. Telephone canvassing: new features planned for March 2023 …

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How Vichy positioned its brand on a taboo social subject - Business Case > Brands

How Vichy positioned its brand on a taboo social subject – Business Case > Brands

On the occasion of the overhaul of its Neovadiol range for mature skin, Vichy laboratories (L’Oréal group) have chosen to take up a taboo subject: the menopause. The brand, accompanied by the Ctzar agency, has opted for positive and committed communication thanks to the concept of #Menopositivity. Taboo subject, audacious campaign. While menopause affects 10 …

How Vichy positioned its brand on a taboo social subject – Business Case > Brands Read More »

Air France enriches the customer experience with WhatsApp - Customer journey > Customer Marketing

Air France enriches the customer experience with WhatsApp – Customer journey > Customer Marketing

Keen to adapt to the habits and digital uses of its customers, Air France rolled out a new exchange channel on WhatsApp at the end of December, available 7 days a week. In less than two months, the application has become the second digital contact of the group. With 2 billion daily users worldwide, the …

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How Vichy positioned its brand on a taboo social subject - Business Case > Brands

How Vichy positioned its brand on a taboo social subject – Business Case > Brands

On the occasion of the overhaul of its Neovadiol range for mature skin, Vichy laboratories (L’Oréal group) have chosen to take up a taboo subject: the menopause. The brand, accompanied by the Ctzar agency, has opted for positive and committed communication thanks to the concept of #Menopositivity. Taboo subject, audacious campaign. While menopause affects 10 …

How Vichy positioned its brand on a taboo social subject – Business Case > Brands Read More »

The 4Ps of Marketing: Understanding the Marketing Mix

The 4Ps of Marketing: Understanding the Marketing Mix

The 4Ps correspond to a widely used marketing technique to define the positioning of a company in its market. Analyzing the 4Ps makes it possible to put in place a marketing strategy consistent with the Product (Product), the Price (Price), the Distribution (Place) and the Communication (Promotion). Read more : Focus on the Marketing Mix …

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Marketing and consumer data analyst / Marketing and consumer data analyst |  Cook it

Director, Growth Marketing / Director, Growth Marketing | Cook it

If you want to take up one of the most exciting challenges of your career, to progress within an ambitious and human-sized company where everyone’s contribution is taken into account, that you know how to grasp the issues business in your industry and you have already helped propel the growth of a technology and e-commerce …

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The influence sector is structured in a professional federation: Umicc - Influence strategy > Influences

The influence sector is structured in a professional federation: Umicc – Influence strategy > Influences

In the midst of the controversy over “influencers” and while the government has opened a public consultation to regulate the influence sector, agencies and content creators announced on January 18 the creation of the Union des professions de l’influence et content creators (Umicc). Who would have thought that the war waged since May 2022 by …

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