Hello Jonathan, who are you? Jonathan Llamas, 41 years old Investor and Entrepreneur in web3, including co-founder of the VETRI foundation. Initially an investment banker in London, converted to Technology (FinTech) in 2014 then to blockchain in 2017. Married and father of 3 children. What is the VETRI Foundation? We are a foundation that aims …
Tomorrow Wine is a call for student projects in wine trade and marketing, organized by the company Vinventions. For the fifth edition of the competition, several dozen applications were received and evaluated Thursday, January 19 in Rivesaltes by wine professionals, in the premises of the cork manufacturer. “Overall, the students present mature and well-finished projects. …
Tomorrow Wine 2023: discover the five innovative projects selected for the final Read More »
On the occasion of the overhaul of its Neovadiol range for mature skin, Vichy laboratories (L’Oréal group) have chosen to take up a taboo subject: the menopause. The brand, accompanied by the Ctzar agency, has opted for positive and committed communication thanks to the concept of #Menopositivity. Taboo subject, audacious campaign. While menopause affects 10 …
How Vichy positioned its brand on a taboo social subject – Business Case > Brands Read More »
On the occasion of the overhaul of its Neovadiol range for mature skin, Vichy laboratories (L’Oréal group) have chosen to take up a taboo subject: the menopause. The brand, accompanied by the Ctzar agency, has opted for positive and committed communication thanks to the concept of #Menopositivity. Taboo subject, audacious campaign. While menopause affects 10 …
How Vichy positioned its brand on a taboo social subject – Business Case > Brands Read More »
New measures to regulate cold calling for commercial prospecting purposes will come into force in March 2023. The objective? Strengthen protection around consumer privacy, prevent abusive solicitation and fraudulent practices. What information do professionals need to know to comply with this regulation? We go around the question. Telephone canvassing: new features planned for March 2023 …
On the occasion of the overhaul of its Neovadiol range for mature skin, Vichy laboratories (L’Oréal group) have chosen to take up a taboo subject: the menopause. The brand, accompanied by the Ctzar agency, has opted for positive and committed communication thanks to the concept of #Menopositivity. Taboo subject, audacious campaign. While menopause affects 10 …
How Vichy positioned its brand on a taboo social subject – Business Case > Brands Read More »
Keen to adapt to the habits and digital uses of its customers, Air France rolled out a new exchange channel on WhatsApp at the end of December, available 7 days a week. In less than two months, the application has become the second digital contact of the group. With 2 billion daily users worldwide, the …
On the occasion of the overhaul of its Neovadiol range for mature skin, Vichy laboratories (L’Oréal group) have chosen to take up a taboo subject: the menopause. The brand, accompanied by the Ctzar agency, has opted for positive and committed communication thanks to the concept of #Menopositivity. Taboo subject, audacious campaign. While menopause affects 10 …
How Vichy positioned its brand on a taboo social subject – Business Case > Brands Read More »
The 4Ps correspond to a widely used marketing technique to define the positioning of a company in its market. Analyzing the 4Ps makes it possible to put in place a marketing strategy consistent with the Product (Product), the Price (Price), the Distribution (Place) and the Communication (Promotion). Read more : Focus on the Marketing Mix …
The 4Ps of Marketing: Understanding the Marketing Mix Read More »
All companies pride themselves on listening to their customers. Of course, who would say otherwise? But there’s a difference between simply offering a listening ear and actively implementing feedback from your community. This is the bet we made with La Box Fromage in …
When listening to your customers really pays – Watch and Tribune > Experience Read More »
By Celine Pastezeur – Posted on 26 Jan 2023 at 11:45 2023 action! Like every year, Wunderman Thompson is taking advantage of the month of January to unveil its report presenting the 100 major trends for the coming year. Focus on the 10 trends that promise to mark the marketing and communication sector. Every year, …
A quiet green war in the countryside. Several organizations such as the national federation of organic agriculture, UFC Que Choisir or synabio, the organic industry lobby, took legal action on January 23 against the “High environmental value” label. They consider it misleading. They asked the Council of State to ban it. What is this HVE …
Do you need an opinion on NRJ Mobile to take advantage of good deals? In this year 2023, the non-binding operator has some tempting offers to offer. It provides you with a clear and particularly advantageous offer, as well as the privilege of …
If you want to take up one of the most exciting challenges of your career, to progress within an ambitious and human-sized company where everyone’s contribution is taken into account, that you know how to grasp the issues business in your industry and you have already helped propel the growth of a technology and e-commerce …
Director, Growth Marketing / Director, Growth Marketing | Cook it Read More »
Nicolas Lambert was, at the time of our meeting fifteen years ago, freshly named Marketer of the Year as Marketing Director at Alken Maes. He is now an independent consultant after having spent six years as CEO of Fairtrade Belgium. And the captain of the sustainability think tank sets the tone when he highlights that …
Sustainable consumption, a challenge for marketers Read More »
In the midst of the controversy over “influencers” and while the government has opened a public consultation to regulate the influence sector, agencies and content creators announced on January 18 the creation of the Union des professions de l’influence et content creators (Umicc). Who would have thought that the war waged since May 2022 by …
