marketing

Local marketing: how large retailers face local challenges

Local marketing: how large retailers face local challenges

Why limit yourself to communicating only the national catalog of a brand or a sign when a local promotion can arouse a much deeper interest by adapting to the consumption habits, the climate, the customs of the region? For brands and retailers, working on their local strategy is just as important as national communication, and …

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Anwar Bentajer, marketing manager, international relations Africa Zone of the Universiapolis (Morocco) / "We are a university of excellence, experience, seriousness and citizenship"

Anwar Bentajer, marketing manager, international relations Africa Zone of the Universiapolis (Morocco) / “We are a university of excellence, experience, seriousness and citizenship”

In an interview that he agreed to give us during his stay in Mali, Anwar Bentajer, marketing manager, international relations for the Africa zone of the Universiapolis (International University of Agadir in Morocco) tells us about the reasons for his visit to Mali, the specificities of their university, its advantages and its relations with Mali. …

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<p>Pauline Quillon, journaliste à <em>Famille Chrétienne</em> est l'auteur de <em>Enquête sur la dysphorie de genre. Bien comprendre pour aider vraiment les enfants </em>(Mame).</p>

“The trans child has become the new marketing product”

How can transgender ideology be so successful today, when the fact existed in a very marginal way in the public debate? The progressive march of our societies in favor of the recognition of the right of children to “self-determine” their gender is a global phenomenon. Not only does it occur throughout the Western world, but …

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Eddie Paris, Zmirov Communication... Budget wins of the week (September 26 - 30) - Budgets > Agencies

Eddie Paris, Zmirov Communication… Budget wins of the week (September 26 – 30) – Budgets > Agencies

ContentSide ContentSide, specialized in content engineering, was chosen by BnF-Partenariats, a subsidiary of the National Library of France, to create a common platform aimed at promoting the editorial heritage of press publishers. This platform is part of a large-scale project led by BnF-Partenariats and its partners to digitize, enrich thanks to AI, store, publish and …

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Marketing before Christmas?  The right lever at the right time for the right target

Marketing before Christmas? The right lever at the right time for the right target

Faced with the decline in purchasing power, price is at the heart of merchants’ marketing strategies to acquire new customers and work on their notoriety as the end-of-year celebrations approach. The end of the year period is fast approaching and retailers are sharpening their online marketing strategies. “Christmas is the highlight of the year and …

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Discover the marketing strategies to put in place to rise to the rank of the best online casino of the moment

Discover the marketing strategies to put in place to rise to the rank of the best online casino of the moment

The online casino is a platform that is gaining more and more popularity. This is explained by the practical side: it gives players the opportunity to have fun anywhere and at any time, provided they have an Internet connection and mobile support. Today, there are also many addresses where you can indulge in this kind …

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5 Digital Marketing Strategies for MSP Companies in 2022

5 Digital Marketing Strategies for MSP Companies in 2022

MSP companies need an adapted marketing strategy to succeed in increasing their visibility and generating sales. Changes in the digital arena are inevitable. Companies in the managed service provider (MSP) industry must keep up with the ever-changing landscape or customers will seek one with smarter solutions. The best way to future-proof your MSP business is …

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Marketing automation : quels types de tâches répétitives faut-il automatiser ?

what types of repetitive tasks should be automated?

In 2022, after experiencing a technological revolution in e-commerce due to Covid-19, competition will be fierce and brands will need a solid marketing automation strategy to survive. By automating repetitive tasks, the workload can be reduced more than ever. But what types of repetitive tasks should be automated? Marketing automation, one of the most important …

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Senior Specialist, Digital Marketing (Maternity Leave Replacement) |  Fednav Limited

Senior Specialist, Digital Marketing (Maternity Leave Replacement) | Fednav Limited

WHO WE ARE | THE COMPANYFednav, headquartered in Montreal, is Canada’s largest international dry bulk shipping group, with shipping, terminal operations and logistics services worldwide. Our 75 years of experience and expertise make us a motivated, innovative and respected organization, focused on its employees and its customers. We are currently looking for a Senior Specialist, …

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