MARKETING AND REPORTING RESEARCH OFFICER (M/F) La Mutuelle Générale Paris

MARKETING AUTOMATION PROJECT MANAGER – CLOUD MARKETING – F/M – CDI La Mutuelle Générale Paris

ASSIGNMENTS
As Marketing Automation Project Manager, you work in close collaboration with the Projects Department, the IT Department, the other departments of the Marketing Department (Offer, Web and Customer Experience), the Sales Departments and the Performance Management Department. & Support. Your main tasks are:
– You participate in the definition of the contact plan and the animation plan;
– You carry out the briefings with the trades;
– You develop the retroplannings;
– You create the framing supports;
– You set up and manage campaigns in the cloud marketing tool;
– You work on the html integration of campaigns;
– You set up automated campaigns;
– You analyze the current campaigns;
– You make recommendations for optimizing campaigns and the cloud marketing tool.

Graduate of a Bac+5 oriented Digital Marketing or equivalent,
-Experience :
You have at least 4 years’ experience as a digital marketing, automation project manager or as a CRM consultant.
-Skills :
You master Salesforce Marketing Cloud and have developed a strong analytical culture (performance reporting, business impact, ROI, etc.).
Your expertise in Salesforce CRM allows you to be comfortable creating campaigns, reporting, using reports, etc. You also master the Marketing Cloud: query module, content creation (emails, SMS, cloud pages…), journeys (automated and one shot), reporting…

Strong in your organizational skills, you have already worked in a challenging environment involving the simultaneous management of several projects.
You have strong relational skills and your daily action is resolutely oriented towards customer satisfaction (BtoB, BtoBtoC, BtoC) and continuous improvement. You are autonomous and have a good spirit of synthesis.
Finally, your DATA appetite allows you to master the fundamentals related to the construction of BtoB and BtoC Data. Notions in HTML and SQL languages ​​are a plus, but also your mastery of Excel and Power Point software.

FURTHER INFORMATION
Keywords: #digitalmarketing, #marketingautomation, #CRM, #Salesforce, ,#AdobeCampaign,
# Smart Marketing Cloud
CDI contract
Place of work: 75013 – PARIS
Advantages: Company restaurant, RTT, Telework, gym, connected medical cabin…

We are the third French mutual and a benchmark player in health insurance in France. We operate on the individual and business markets to ensure the daily protection of 1.5 million people.

For 75 years, we have been at the heart of the major revolutions in the world of health and are working to reinvent our profession to offer our members services that are ever more innovative and adapted to changes in our lifestyles.

Our 2,000 employees are united by a taste for challenge, team spirit and a desire for excellence. We do our job with passion and benevolence and continue to see big and far to become tomorrow a major player in insurance. This ambition motivates us and commits us to finding candidates as motivated as we are!

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ABOUT US

Start or develop your career within a unique player in the social and solidarity economy, with a profession and a culture that resembles you!

The possibility of teleworking from 1 to 4 days a week, depending on the function and the organization of the site, allows our 1,900 employees to benefit from a work environment that is a source of meaning, mutual trust and accountability.

89% of them recommend La Mutuelle Générale! Ask them your questions here: https://lamutuellegenerale.career-inspiration.com/

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