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Studio, prix… les actualités des agences de marketing d’influence

Studio, price… news from influencer marketing agencies –

marketing influence. Before the summer, communications multiply. To conclude this first half of the year, what better than to communicate on positive news? This idea has not fallen on deaf ears, since many agencies have talked about their latest great success or the recent novelty that is being prepared just before the start of the school year.

Who is the one who inaugurated her studio? The one that won a prize at a European event? Or the one that launches a new concept? Find the answers to all these questions below.

Heaven unveils HDS, a digital studio

The choice is to internalize production. After introducing you to two such stories in one of our recent articles, a new agency has decided to embark on the same adventure. Heaven has just announced the launch of Heaven Digital Studio (HDS), a digital studio that is directly integrated into the company. To oversee this new project, Benjamin Brossier (Founder Wami Concept, who joined heaven in 2018) and Stéphane Wharton, CTO of Heaven, have been entrusted with the reins.

The objective of HDS is to accompany the agency’s clients on all of their needs “via the establishment of maieutics workshops, up to the creation, including the design and development of their tools. /web ecosystem, obviously including the WEB3 dimension (NFT, metaverses, microverses etc…)”, specifies the press release. “While we have long made the choice to outsource production, the time has come for us to give it its full place internally in order to serve our customers in their ambitions and their growing needs for innovation and agility, but also all the teams of the Hopscotch group, particularly on the hybrid part of the events”, indicates Sophie Noël, general manager of Heaven.

Programmatic x Influence, the Skaze Trading Desk offer and the Influens Network agency

Data on social networks is still too little used for Skaze. To reach target customers, the team now wants to rely on programmatic. The idea is to offer ultra-targeted campaigns “through the creation of audience pools and hyper-personalization”, promises the press release. “Thus, to provide maximum precision, each pool will be created around socio-demographic, contextual, transactional and behavioral data. Example: publication of tailor-made banners according to the Internet user’s consumption and browsing habits,” continues the team.

“We are the first group to have internalized the influence part in correlation with programmatic, in order to create a synergy between these two levers”, rejoices Claudia Nadjar, Manager of Influens Network. “This offer makes it possible to increase the performance of each campaign tenfold, by offering a much wider distribution framework”, indicates David Levy, CEO and co-founder of Skaze.

Ogilvy wins an award

The Influencer Marketing Awards ceremony took place on June 9 in London. This event aims to reward the best campaigns in the influencer sector. Among this year’s winners, a French team won a prize. This is Ogilvy for the “Vanlife” campaign for Ford France. The agency received gold in the “automotive” category for this lovely project.

After the confinements, Ford has access to one of its communications on life in a van by highlighting one of its vehicles perfect for this type of adventure. You can find the campaign in the video below.

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