Le Vif, Trends, SportFoot, Flair...: all Roularta titles soon in one app - Companies

Le Vif, Trends, SportFoot, Flair…: all Roularta titles soon in one app – Companies

Publisher of many magazines such as Sightings, Flair or Trends-Tendancesthe Roularta group has given itself the unifying slogan One team, one family. This family dimension can also be found in its portfolio of brands – 40 press titles in total – which the company willingly presents as family brands or family brands.

To enhance this unique advantage in Belgium, Roularta will launch a new mobile app next spring, under its name, with a new logo. Presented as a digital kiosk, this app will allow Internet users to access all of the group’s brands on a single platformwhereas until now he had to download one mobile application per press title.

Preferential rates

For Roularta, the aim is to keep the consumer in the same ecosystem with preferential rates and also different formulas that will allow him to share a subscription to several titles within the same family, as Netflix does for example.

The idea is also to get to know the user better to further personalize the service, asking them to register their data and interests beforehand. In this new ecosystem, subscribers will have the opportunity to consult their favorite title, but also articles from other magazines published by Roularta, grouped under specific themes, thanks to this centralizing app.

With this new platform, the publisher hopes rejuvenate your audience by making the best use of the power of data to offer a unique service to new audiences. Ambitious, Roularta is aiming for 200,000 paying subscribers on its new mobile application in spring 2022.

To promote this unique advantage in Belgium, Roularta will launch a new mobile application next spring, under its name, with a new logo. Presented as a digital kiosk, this app will allow Internet users to access all of the group’s brands on a single platform, whereas until now they had to download one mobile application for each press title. For Roularta, the objective is to keep the consumer in the same ecosystem with preferential rates and also different formulas which will allow him to share a subscription to several titles within the same family, as Netflix does for example. The idea is also to get to know the user better to further personalize the service, by asking him to register his data and areas of interest beforehand. In this new ecosystem, subscribers will have the opportunity to consult their favorite title, but also articles from other magazines published by Roularta, grouped under specific themes, thanks to this centralizing app. With this unique platform, the publisher hopes to rejuvenate its audience by making the best use of the power of data to offer a unique service to new audiences. Ambitious, Roularta is aiming for 200,000 paying subscribers on its new mobile application in the spring of 2022.

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