No matter how fabulous your product or service is, if you don’t get your message across, you won’t drive traffic to your website! Even if you already know that content marketing can help you, there is a big difference between knowing that content marketing is THE solution and knowing HOW to create an effective and relevant content strategy. While there are many strategies you can use to fuel your business growth, here are 7 that we believe are effective, but very often overlooked!
1. Be visually appealing
This is THE basis of an effective content marketing strategy. Eye-catching content is probably the most important element of any marketing strategy. Visitors to website pages continue to read displayed content only when they find it visually appealing. If you can get their attention, then you have a better chance of succeeding.
Posting a good image or graphics on your main page is probably the first step to visual engagement. Go for simple, yet intriguing images : it is probably the icebreaker between you and your client. A good choice of colors is also essential: use simple and sober colors in the images.
Slideshows and infographics
Some visitors don’t like to scroll down the page to read everything: another technique to visually engage your target audience is to use slideshows and infographics. For it, stay precise and “get to the point”. Be sure to add images, charts and graphs that support your ideas and reinforce their authenticity. This is probably the only way to get your customers to read your 5000 word article.
2. Diversify your content
You probably have a form of content you prefer: blog post, case study, white paper… But that doesn’t mean it’s necessarily the best choice for every topic. Some companies consider a blog as the primary source for content marketing strategies. This is a major misconception that needs to be addressed. If you’ve limited your content marketing strategy to blogging, consider adding other elements to expand its reach and make it more effective.
The video, when done well, is one of the easiest and most effective ways to explain a service, concept or product. Let’s remember, infographicshave extremely popular and are powerful tools for generating traffic. And of course you don’t want to neglect the power of social media. Reaching your audience in different formats and through multiple channels increases the chances of being seen.
3. Work on your titles
When you write a title, do you allow as much time for reflection? This could directly affect the quality of your content. Think of your headline as the photo you’ll use on your profile: you want to make sure it convinces someone to stop by to learn more. Writing titles is an art and an investment of time. This article “All for the title and a title for all” presents for example 37 examples of proven hooks. In this one, you will discover 51 catchphrases to force the opening of your emails. These are all tips that can help increase your traffic, so it’s worth spending some time developing a headline writing strategy for your content.
4. Be where your audience is
If you have to buy sausages, you don’t go to the market gardener… Along those same lines, you need to understand where your audience is and how you can connect with them when it comes to defining your content marketing strategy. . Many content marketers only stick to the platforms and content sites they are most comfortable with. The problem is that the way users consume content is changing. Go where you are most likely to meet your audience and where and they are most likely to listen to you. Is it Twitter? LinkedIn? A community of users? Once you’ve identified where to find your target, take the time to personalize your content to meet their needs.
5. Share everything, everywhere!
You can’t live off organic (or natural) traffic alone. Billions of people would never read, share or subscribe to your content because they wouldn’t even know you exist. Posting content is great, but if you’re not sharing it, you’re missing out on a huge opportunity. So don’t be stingy when it comes to sharing. There are several ways to share your content, post it on LinkedIn, and use social media to let your followers know you have new content to explore.
If you have a newsletter, use it to send information about new posts. Send:
- Either an email each time you post something new;
- Either a weekly or monthly newsletter that summarizes news for subscribers.
Remember, businesses with specific content marketing strategies convert about six times more often, on average, than those without.
Some of the most obvious and effective content marketing strategies are the ones businesses overlook. You don’t need a huge content marketing budget or a huge marketing team to get real results. The key is to develop a strategy. It takes planning, creativity, and experimentation to see what works for your brand. Growth will follow.