Basketball: the first NBA store opens today in the Latin Quarter, in Paris

Basketball: the first NBA store opens today in the Latin Quarter, in Paris

By CΓ©cile D., Audrey L. Posted Jul 23, 2022 12:48 PM

Notice to basketball fans: you have an appointment from this Saturday, July 23, 2022 on boulevard Saint-Michel, in Paris, to discover the new NBA Store. The three-story store offers basketball fans official NBA and WNBA merchandise and memorabilia.

And you, you are rather a fan of Lakers, of the Celtics, of the Chicago Bulls…? Whatever your heart club, you will be able to fully support them, thanks to the opening of the first NBA Store of France ! The National Basketball Association announced the arrival this summer of an NBA Store in Paris. It’s done: the brand opens this Saturday, July 23, 2022 at 20, boulevard Saint-Michelin the Latin district.

For this new store, the NBA therefore recovers the former premises of the Boulinier bookstore. In this establishment of 300 mΒ²spread over three floors, basketball fans can find the official products, sporting goods and league memorabilia from all NBA and WNBA clubs.

This NBA Store is the third to open in Europe, after London and Milan, and the first in France. It should offer a wide range of jerseys, clothes, caps and hats, balls, toys, collectibles, sports clothes and shoes, and even exclusive items. The major brand sponsors of the league are also present: Nike, Mitchell & Ness, New Era or Wilson should be present on the shelves of the new store. For fans of the brand, the store will offer NBA Paris exclusives, as well as a customization, where they can create their dream jersey or cap, based on designs from all 30 NBA teams.

Lids is thrilled to open the first NBA Store in Paris. Our location on Saint-Michel Boulevard, will offer the largest assortment of NBA merchandise in the country and will be a destination for locals and tourists alike. The NBA is an international brand and has proven to have broad global appeal. The new NBA Store in Paris will offer both fan clothing and fashion inspired by NBA culture in the United States said Britten Maughan, President of Lids Sports Groupin a press release.

Located near a Courir store, this area of ​​boulevard Saint-Michel will quickly become a landmark for “sneaker lovers”. After the PSG flagshipit’s basketball fans’ turn to become basketball addicts. shopping !

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