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What Google Trends tells us about the evolution of BYOD

Google Trends is particularly handy for tracking search trends. In recent days, many have used this tool vis-à-vis Brexit and the European Union. On the Bring Your Own Device side, we had the idea of ​​using Trends to obtain three types of information, for seven major countries.

Concretely, for each territory, we will see when searches on BYOD began (in progress), what was the period of the peak of searches and the evolution since this peak. In particular, this will allow us to understand whether or not BYOD is still an important phenomenon. The seven countries analyzed are the USA, France, Germany, the United Kingdom, Japan, China and Brazil. Of course, Trends data is not necessarily perfect and can be distorted by various behaviors, nevertheless, it remains an interesting tool in terms of trends.

When the term BYOD really emerged

Let’s start with the beginning of searches for the acronym BYOD. For practical reasons, the results before 2009 are not taken into account knowing that the expression was very little known before this date.

  • Germany: 2011
  • Brazil: 2012
  • China: 2012
  • France: 2011
  • United States: 2011
  • Japan: 2011
  • UK: 2011

We notice it immediately, the key date for the market to really start to take an interest in the acronym BYOD is the year 2011. This does not mean that BYOD did not exist before, nor that the term was not known, but quite simply that the expression really took off in the flagship search engine from that date, at least in Western countries and in Japan. China and Brazil have quickly followed in the footsteps of these territories.

At the global level, Google Trends also confirms that 2011 is indeed the year in which BYOD took off in searches, as you can see above.

“What am I saying, is it a course? … it’s a peninsula! »

More interestingly, when did BYOD peak? Let’s take a closer look, this time with even more precise dates:

  • Germany: October 2012
  • Brazil: May 2013
  • China: October 2015
  • France: October 2012
  • United States: September 2014
  • Japan: October 2012
  • United Kingdom: February 2013

Many lessons can be learned from this information. First of all, with the exception of the United Kingdom, all of the peaks took place in the fall, in particular during the month of October. This is certainly due to the influx of studies on BYOD during this period, which appear between the start of the school year and before the end of the year.

Another interesting point, we can notice that Germany, France and Japan are the three countries where BYOD reached its peak the earliest (end of 2012). Chance or coincidence, these three territories are by far those where BYOD is the least well established, for cultural, economic and legal reasons. Conversely, Brazil and especially the United States and China waited several years to reach their peak, proof that the subject continued to attract the attention of citizens and the media.


Data for France

Globally, Trends indicates that BYOD is at its peak in October 2014. A date that matches that of the United States. This above all indicates the weight of this country in world searches. In this case, the dates of the peak of research on BYOD are so different depending on the country that the World statistic alone is hardly representative and is therefore of little interest here.

The harder will be the fall?

As we have seen, not all countries are in the same boat when it comes to the peak in BYOD research. But what happened next? Did the research continue to be strong or did it crumble? Knowing that the top on Trends is noted 100 and that all other numbers are based on this peak, here are the results next:

  • Germany: 49 in December 2013, 37 in December 2015, 44 in June 2016
  • Brazil: 40 in December 2014, 38 in February 2016, 61 in June 2016
  • China: 31 in December 2015, 21 in March 2016
  • France: 25 in August 2014, 26 in August 2015 and 38 in June 2016
  • United States: 66 in March 2016, 76 in June 2016
  • Japan: 29 in March 2014, 13 in March 2016, 18 in June 2016
  • United Kingdom: 40 in December 2015, 47 in June 2016

Again, many lessons can be drawn from these data. First, BYOD collapsed in France, China and more so in Japan. While it is difficult to know the reasons, which may just as well be linked to BYOD as to the use of the search engine itself (especially for China where competition from Baidu is not without accordingly), the numbers speak for themselves.


The heavy fall of Japan…

The results are less catastrophic with our friends across the Rhine and across the Channel, however, the fall is still very strong. Finally, Brazil and the United States confirm that BYOD is here to stay in these countries, since several years after its peak, BYOD is still highly sought after, proof that the subject remains a major one.

Around the world, significant lows occurred in July-August 2014 and 2015 (between 40 and 50% drop), certainly linked to the summer holidays. Nevertheless, since 2012, the results have remained fairly stable. This proves that if BYOD seems indeed to have gone out of fashion in certain countries, at the global level, it is still a living phenomenon, even if we must once again recall the strong influence of the USA in these statistics.

We take stock calmly by remembering each moment

Conclusion ? While it is obvious that in most countries around the world, BYOD has become a real topic of discussion since 2011 and 2012, its evolution has not experienced the same fortunes everywhere. Some countries have thus reached their peak quickly in order to collapse just as quickly. Conversely, others have been gaining momentum for longer and continue to perpetuate BYOD.

In France, your servant is thus one of the few to regularly address the subject. On the other side of the Atlantic, many more media are still betting on BYOD, and we are not even talking about businesses. Is it simply cultural, or are other criteria at stake? Difficult to say without serious study on the subject. But the conclusion is there…

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