Has the CV of Guillaume Boutin, new CEO of Proximus, been inflated?  - Companies

Has the CV of Guillaume Boutin, new CEO of Proximus, been inflated? – Companies

The CV of Guillaume Boutin, the new CEO of Proximus, seems to have been inflated. The company tries to justify itself by speaking of an error of interpretation.

On the site of the telecom company, one could read until recently on the presentation page of Dominique Leroy’s successor: “Mr. Boutin holds a Masters in Business Administration from HEC Paris and an Executive MBA from INSEAD.” Except that it comes back to our ears that Guillaume Boutin would not have followed an “Executive MBA” in this influential business school located in Fontainebleau, near Paris. As a reminder, these courses, intended for the most experienced senior executives, generally take place on a staggered schedule over a maximum period of two years.

Contacted by us, INSEAD stated that it unfortunately could not comment on the content of the Proximus site. However, the school confirms to us that Guillaume Boutin did follow a tailor-made training program in 2009 (“Customer-Specific Program” (CSP) in the jargon) entitled “Building the Future” when he was employed at SFR, at the property of Vivendi.INSEAD further clarifies that this training course of 29 days in total articulated in four modules and two “Learning Expeditions” is not however qualified as an “Executive MBA”.

© www.proximus.com

At Proximus, we mess up. Initially, the operator’s spokesperson tells us, based on the CV of Guillaume Boutin that he has on hand, that the latter did indeed follow an “Executive MBA” at SFR.

After checking, he rectifies and rather evokes a “Specific MBA Program for Vivendi Executives” while admitting an error of interpretation on the part of the person who wrote the profile of the newly appointed French manager. “The terminology is indeed incorrect. The person who wrote Mr. Boutin’s profile speaks of an ‘Executive MBA’ instead of an ‘MBA for executives’. Which is obviously not the same level of training.“He assures us that “it was not at all a desire to inflate Guillaume Boutin’s CV“.

In the meantime, the text published on the Proximus website has been modified. It now reads:Mr. Boutin followed an “MBA program for executives (INSEAD)”.

Alumni outcry

But on the side of the Alumni of INSEAD, reactions, astonished, even outraged, fuse. According to an INSEAD alumni who contacted us, the “MBA for executives” title does exist, but Guillaume Boutin does not have it. “INSEAD has two ‘MBA programs for executives’: the Global MBA (GEMBA) and the Tsinghua Insead MBA (TIEMBA). The term exists but Mr Boutin has neither. Its program is a short non-degree course“, he explains.

Without questioning the professional skills of Guillaume Boutin as CEO, he regrets that the term “MBA”, a very demanding master’s degree in business which requires many sacrifices, both financial (about 200,000 dollars) and in quality of life is assimilated to a training course of a few days. Which, according to this former student, undermines the prestige of the French Business School and devalues ​​people with a real “MBA”. He adds as an explanation: At INSEAD, we probably don’t want to be at odds with Vivendi because training of this type brings in a lot of money, up to 15,000 euros per company director. 45% of INSEAD’s sales, and the majority of its profits, is indeed based on these non-degree programs.

Another Alumini says he is “furious” that a high-ranking person is “misusing a title he doesn’t own”: “Guillaume Boutin simply followed a program established at the request of a company (CSP – Company-Specific Program) which is given by professors from INSEAD but is absolutely not qualifying to take advantage of a diploma from the INSEAD. We are light years away from an MBA or an Executive MBA!” He hopes “that Mr Boutin did not influence with this hackneyed title the headhunter, nor the Board of Directors of Proximus” and calls on the telecom company to defend the titles and diplomas of the Alumni of the French school.

Following these various reactions, Proximus announces that it has decided to change the title of the training to “Corporate program for executives “CSP” at INSEAD”, to avoid any confusion. The title was then changed to “Customer-Specific Program (CSP) for Vivendi executives at INSEAD”. The mention of additional training in London at the Marketing Academy (High selective program for Top European CMO’s) was added in the process. Render unto Caesar what is Caesar’s…

On the site of the telecom company, one could read until recently on the presentation page of Dominique Leroy’s successor: “Mr. Boutin holds a Master’s degree in business administration from HEC Paris and from an Executive MBA from INSEAD.” Except that it comes back to our ears that Guillaume Boutin would not have followed an “Executive MBA” in this influential business school located in Fontainebleau, near Paris. As a reminder, these courses, intended for the most experienced senior executives, generally take place at staggered times over a period of a maximum of two years. Contacted by us, INSEAD stated that it was unfortunately unable to comment on the content of the Proximus site. However, the school confirms to us that Guillaume Boutin did follow a tailor-made training program in 2009 (“Customer-Specific Program” (CSP) in the jargon) entitled “Building the Future” when he was employed at SFR, at the At the time owned by Vivendi, INSEAD still tells us that this 29-day training in total articulated in four modules and two “Learning Expeditions” is not, however, qualified as an “Executive MBA.” At Proximus, we mess up. Initially, the operator’s spokesperson told us, based on the CV of Guillaume Boutin that he has on hand, that the latter did indeed follow an “Executive MBA” at SFR. he rectifies and rather evokes a “Specific MBA Program for Vivendi Executives” while admitting an error of interpretation on the part of the person who wrote the profile of the newly appointed French executive. “The terminology is, in fact, not correct. The person who wrote Mr. Boutin’s profile speaks of an ‘Executive MBA’ instead of an ‘MBA for executives’. Which is obviously not the same level of training.” He assures us that “it was not at all a desire to inflate Guillaume Boutin’s CV”. In the meantime, the text published on the Proximus site has been modified It now reads: “Mr. Boutin followed an “MBA program for executives (INSEAD)”. MBA for executives” does exist but Guillaume Boutin does not have it. “INSEAD has two ‘MBA programs for executives’: the Global MBA (GEMBA) and the Tsinghua Insead MBA (TIEMBA). The term exists but Mr Boutin has neither. Its program is a short non-diploma course”, he explains. Without questioning the professional skills of Guillaume Boutin as CEO, he regrets that the term “MBA”, a very demanding master’s degree in business which requires many sacrifices, both financial (about 200,000 dollars) and in quality of life, are assimilated to training for a few days. Which, according to this former student, undermines the prestige of the French Business School and devalues ​​people with a real “MBA”. He adds as an explanation: “At INSEAD, we probably do not want to be at odds with Vivendi because training of this type brings in a lot of money, up to 15,000 euros per company executive. 45% of INSEAD’s sales, and the majority of its profits, are indeed based on these non-degree programs. ‘he does not own”: “Guillaume Boutin simply followed a program established at the request of a company (CSP – Company-Specific Program) which is given by INSEAD professors but is absolutely not qualifying to take advantage of an INSEAD diploma. We are light years away from an MBA or an Executive MBA!” He hopes “that Mr Boutin has not influenced with this hackneyed title the headhunter, nor the Board of Directors of Proximus” and calls the telecom company to defend the titles and diplomas of Alumni of the French school. Following these various reactions, Proximus announces that it has decided to change the title of the training to “Corporate program for executives “CSP” at INSEAD ” , to avoid any confusion. The title was later changed to “Customer-Specific Program (CSP) for Vivendi executives at INSEAD”. The mention of additional training in London at the Marketing Academy (High selective program for Top European CMO’s).

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