Massimo D'Amario, new CEO of Eleven Sports in Belgium - Companies

Massimo D’Amario, new CEO of Eleven Sports in Belgium – Companies

The pay-TV channel Eleven Sports has appointed Massimo D’Amario as its new CEO for Belgium and Luxembourg, according to the website of the British group specializing in the acquisition of sports TV rights. At the head of the company that holds the rights to Belgian football, this 50-year-old succeeds Guillaume Collard, the new boss of RTL Belgium.

After working at Proximus, where he was notably responsible for rights acquisitions, Mr. D’Amario joined Eleven Sports in 2019. First as head of development, then as head of the media rights department , is it indicated in his brief portrait on the website of the British group.

His predecessor, Guillaume Collard, also worked for Proximus before joining Eleven, made a name for himself in 2020 by offering 100 million euros per year for the broadcasting rights of Belgian football. During the 2020-2021 financial year, he managed to quintuple the turnover of Eleven Sports in Belgium to almost 124 million euros, with a net profit of 4.2 million euros, as L’Echo and De Tijd remind us.

In his new role, Massimo D’Amario will be responsible for 12th Player, the joint venture between Eleven Sports and Spanish-Chinese television company Mediapro which operates the rights to the Jupiler Pro League. Eleven had acquired them at the expense of telecom operators Telenet, Proximus and VOO, then sold them to these same companies and in more than 150 countries around the world.

After working at Proximus, where he was notably responsible for rights acquisitions, Mr. D’Amario joined Eleven Sports in 2019. First as head of development, then as head of the media rights department , is it indicated in his brief portrait on the website of the British group. His predecessor, Guillaume Collard, also worked for Proximus before joining Eleven, made a name for himself in 2020 by offering 100 million euros per year for the broadcasting rights of Belgian football. During the 2020-2021 financial year, he managed to quintuple the turnover of Eleven Sports in Belgium to almost 124 million euros, with a net profit of 4.2 million euros, as L’Echo and De Tijd remind us. In his new role, Massimo D’Amario will be responsible for 12th Player, the joint venture between Eleven Sports and Spanish-Chinese television company Mediapro which operates the rights to the Jupiler Pro League. Eleven had acquired them at the expense of telecom operators Telenet, Proximus and VOO, then sold them to these same companies and in more than 150 countries around the world.

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