Moov360, eco-responsible clothing designed to move - Companies

Moov360, eco-responsible clothing designed to move – Companies

Sport is good for your health! What if we made it so for the planet too? With Moov360, Daphné Dulait is launching outfits for active women made from recycled waste.

Skiing, running, triathlon… Sport occupies a special place in the life of Daphné Dulait, architect and mother of two children. In 2020, she germinated the idea of ​​a line of clothing adapted for women like her, sports enthusiasts: Moov360. “It had been in my head for a while. I couldn’t find sports outfits in line with my values. I wanted feminine, practical pieces (with pockets so as not to have to carry a handbag back when going on outings of 1 to 2 hours, for example), techniques (the fabrics are breathable, resistant, compressive, with…

Skiing, running, triathlon… Sport occupies a special place in the life of Daphné Dulait, architect and mother of two children. In 2020, she germinated the idea of ​​a line of clothing adapted for women like her, sports enthusiasts: Moov360. “It had been in my head for a while. I couldn’t find sports outfits in line with my values. I wanted feminine, practical pieces (with pockets so as not to have to carry a handbag back when you go on outings of 1 to 2 hours, for example), technical (the fabrics are breathable, resistant, compressive, with reflective logos) and also eco-responsible. Made in Europe with recycled materials, in a transparent frame.” After several months of research, his choice fell on Econyl®, recycled yarn made from waste found in the ocean, post-industrial waste and carpet lint. As for the models, the architect, keen on fashion since adolescence, draws them herself. “I co-made sketches with the help of designer Charlotte Mounzer (founder of the SE-EM brand, Editor’s note) and then developed the patterns with the Italian factory where I have my clothes produced.” Ideally, Daphné Dulait would have liked to have her collection produced in Belgium, but after a few costly and inconclusive attempts, she therefore turned to Italy, which is more advanced in mastering the technical sewing necessary for sportswear and less expensive. She had 800 pieces produced there (six models and headbands), put on sale on her e-shop since November 10 and in a few physical points of sale. “I’m also aiming to sell live at sporting events. I don’t work on pre-orders, I took the risk of creating a stock based on the tests carried out beforehand. I had initially had 125 pieces made in Belgium, I was not satisfied with the result but it allowed me to test the waters, to see if the clothes appealed to the target audience… Here, the seams are perfect and, financially, it costs me half as much dear.” This allows it to offer outfits at fair prices: count from 73 to 105 euros for a t-shirt, 80 euros for shorts. “The profit margin is slim, above all I want to establish the brand. So far, I have invested 50,000 euros in equity, which has been injected into production, the development of prototypes, marketing, branding… For the next collections (I am thinking in particular of developing a line for cyclists), I will undoubtedly launch a crowdfunding campaign.” Last but not least, true to her slow fashion perspective, wherever possible, Daphné Dulait delivers the orders herself… by bike around her home, and takes care of the packaging – with paper recycled – and mailings. Also note that part of the profits are donated to the organizations Healthy Seas and Run for Hope.

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