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Delhaize inspired by the internet giants - PC Trends

Delhaize inspired by the internet giants – PC Trends

Customers of the lion brand will now be able to request their receipt exclusively digitally. An ecological measure, according to Delhaize. But also a great way to boost your digital ecosystem.

An alternative to the paper receipt, with the promise of 3,864 trees saved and 148 tons of CO2 less each year… if 100% of customers opt for the digital receipt. This is Delhaize’s proposal, which announced the possibility of dispensing with the paper counterfoil. The lion sign plays the card of the sustainable and environmentally friendly alternative. Concretely, the disappearance of the receipt will not happen overnight. This will remain a choice of the customer who may (or may not) ask to no longer receive it. For it, …

An alternative to the paper receipt, with the promise of 3,864 trees saved and 148 tons of CO2 less each year… if 100% of customers opt for the digital receipt. This is Delhaize’s proposal, which announced the possibility of dispensing with the paper counterfoil. The lion sign plays the card of the sustainable and environmentally friendly alternative. Concretely, the disappearance of the receipt will not happen overnight. This will remain a choice of the customer who may (or may not) ask to no longer receive it. To do this, he must enter the request in his MyDelhaize mobile application, linked to the SuperPlus loyalty program. If he does, the statement of his purchases will only be available through this application. “In addition to the sustainable dimension, the practical aspect for the customer is also significant, pleads Delhaize. From now on, the customer can easily consult and reread his receipt at any time. No more lost receipts.” This new initiative is not just an ecological approach. It will also allow Delhaize to boost its number of SuperPlus subscribers, boost its marketing and move towards more personalization. To put an end to paper, the Delhaize customer must in fact have a SuperPlus loyalty card. They would be 2.2 million members today, out of 5 million weekly customers. “Customers who want to consult their purchases will have to identify themselves, analyzes Pierre-Alexandre Billiet, CEO of Gondola, media specializing in the retail niche. People who are not loyal to Delhaize or simply not registered in the loyalty program and who want to benefit from the digitized ticket will have to make themselves known. In addition, the information related to the receipt will not be sent by e-mail, the customer will have to go himself into the app to consult the details of his purchases. A way to encourage him to come into more contact with the lion brand through his application. The distributor therefore plays, in a certain way, the card of the ecosystem dear to the giants of the net and to the digital specialists. “Through the app and based on previous purchases, Delhaize will be able to offer personalized promotions, advantages of all kinds or even joint offers”, observes Pierre-Alexandre Billiet. The customer will also benefit from “advice” from the distributor, in particular suggestions for alternatives to his usual purchases. “It is clear that we want to make our application a platform that always offers more services and advantages to customers, admits Roel Dekelver, head of external communications Delhaize Belgium. We want to make their lives efficient and simple.” A well-known credo of the Gafa…

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