The chain of stores rents 1.2 hectares of horticultural land in Chaumont-Gistoux, in Walloon Brabant.
Specializing in the distribution of organic products in bulk, the Brussels chain of stores The Barn has been active for five years, mainly in the capital where it has five “markets”, plus an address in Antwerp. It offers only 650 references, but in large volumes. Wanting to shorten its fruit and vegetable supply chain, The Barn has decided to become…
Specializing in the distribution of organic products in bulk, the Brussels chain of stores The Barn has been active for five years, mainly in the capital where it has five “markets”, plus an address in Antwerp. It offers only 650 references, but in large volumes. Wishing to shorten its supply chain for fruit and vegetables, The Barn decided to become a production player itself by leasing agricultural land in Chaumont-Gistoux, the “Potagers de la Grange”. In total, 1.2 hectares are dedicated to the company’s market gardening project. This in-house production is now sold without intermediaries in the first market that the brand opened, in Etterbeek. A godsend for the founders, it is actually a project takeover. The infrastructure was in place and the activity was already profitable. Anxious to support local producers, The Barn had already joined forces with market gardening projects. The company, which employs 140 people, uses short supply chains as much as possible and already works with producers within a radius of 40 kilometers around each point of sale. In practice, each of these “markets” of the brand collaborates directly with a market gardener cultivating on an area of maximum two hectares. “Our desire, with the Potagers de la Grange, is not to supplant our other partnerships. We do not intend to reinvent the wheel either. But we really want to support organic farming at the height of our means”, explains Quentin Labrique, one of the founders to our colleagues at Le Vif. The barners, the people who work for the store, are also invited to visit and work in the fields during the summer in order to learn more about the land and the farming profession. Through these partnerships, The Barn can oversee its production and ensure that its sustainability requirements are met. Farmers, on the other hand, receive a fixed income.