Beyoncé becomes the new heroine of the “great resignation” in the United States

The American singer returned with the title “Break My Soul” where she invites her fans to “free themselves” from their work. On social networks, the song quickly became “the anthem of the great resignation”.

“I’m going to quit my job because Beyoncé told me to.” The day after the release of her new track “Break My Soul”, Beyoncé has become a new meme on social networks. Beyond the musical quality of the title, it is the lyrics that challenged. The singer thus calls to “free herself” from her work.

It was enough for the song to become, on social networks, “the anthem of the great resignation”, named after this social movement started since the pandemic. Thousands of posts thus take up the same idea, more or less seriously, of resigning to follow Beyoncé’s advice.

In the United States, the “great resignation” (“Great Resignation” or “The Big Quit”) emerged in July 2020 after a first wave of resignations by American employees, dissatisfied with their personal and financial situation. The movement intensified last year with record numbers of vacancies: 4.5 million workers left their jobs in March, according to the latest data from the Bureau of Labor Statistics.

On Tik Tok, “Quit-Tok” videos, which consist of staging themselves announcing their departure from their company, have become a viral phenomenon.

Two job offers for each unemployed person

Now there are nearly two job openings for every unemployed person, according to CNN, although uncertain economic times may well turn that situation around.

But for the British version of Elle magazine, Beyoncé’s title even sounds the death knell for “grind culture”, this obsession with work and permanent performance that has prevailed in recent decades.

Thomas Le Roy Journalist BFM Business

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