While he was in concert on Saturday June 18, 2022, the Franco-Congolese singer Dadju removed the mentions “Visit Rwanda” inscribed on the jackets in the Parc des Princes.
The French artist of Congolese origin, Dadju opted to remove all mentions related to the “Visit Rwanda” campaign before the start of his concert at the Parc des Princes in Paris. The mention “Visit Rwanda” is a campaign that sponsors the Paris Saint Germain team. The Parisian club formalized on Wednesday December 4, 2021 a three-year partnership with Rwanda. PSG is committed to promoting tourism in this East African country. The amount of the contract was not specified.
Indeed, this mention was supposed to appear on the advertising boards of the Parc des Princes several times per match; on the men’s team training and warm-up shirts. It is also recommended, according to information from Mbote, that the women’s team’s match uniforms be flocked with the same slogan and the spectators should benefit from Rwandan coffee and tea at the bar, two flagship products of the local economy.
But Dadju decided otherwise. The withdrawal of any mention of this campaign of jerseys flocked in the name of the artists invited on stage to his concert at the Parc des Princes in front of more than fifty thousand people is the sign of his opposition to the aggression of Rwanda against the DR Congo.
As a reminder, a few weeks ago, Gims’ brother admitted to having always refused to perform in Rwanda, in support of his country and all the Congolese who have been living through the war in the east of the country for more than 20 years.
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