It was a “world first”, according to Artcurial. Ten elements of Cannes heritage transformed into NFTs, these famous “non-fungible tokens” (non-fungible tokens), were auctioned off on Tuesday evening for a total of 248,000 euros. And it is the digital representation of the Palais des Festivals et des Congrès which was awarded the most expensive, 50,000 euros.
Me Arnaud Oliveux, who directed the sale, worked to make potential buyers dream, in flesh and blood, present on the terrace of the Port Canto harbor master’s office, or online, of these secure virtual properties. “Imagine, this naked Croisette that can be exploited with phantasmagorical buildings,” he said, offering the NFT of the famous boulevard, which finally left for 45,000 euros.
“Investing the metaverse”
With this operation, the municipality, which has joined forces with the Cannes company Pertimm to digitize its properties, explained that it wanted to “invest the metaverse” where buyers can make their purchases associated with certificates of authenticity and “promote the attractiveness of the Cannes destination”. Île Sainte-Marguerite and its Royal Fort, the historic district of Le Suquet and the Forville market have also found takers.
“Part of the sums collected will be donated to the Cannes Foundation and will be used to develop projects for the protection of the environment”, promised Mayor David Lisnard (LR). An eleventh lot, representing the new Georges Mélies university campus, was offered to a resident of Cannes, winner of a draw organized by the city.