At the dawn of a new digital culture?  - Customer Experience > Experience

At the dawn of a new digital culture? – Customer Experience > Experience

If the metaverse and crypto-assets are no longer popular, generative AI could impose itself in 2023 as the new technological trend that must be seized. End of 2021, Marketing wondered if the metaverse and NFTs wouldn’t be the flops of 2022. Even if the valuation of crypto-assets then reached peaks, Twitter adopted non-fungible profile pictures, …

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"99% of actors in the influencer market self-regulate very well" - Influence strategy > Influences

“99% of actors in the influencer market self-regulate very well” – Influence strategy > Influences

Influence, prey to too many clichés? This is the feeling of Aurélie Siou, Director of Influence & Public Relations of Cision France, at the origin of a book which collects the testimonies of media, communication and digital experts around digital influence. , in a context of denunciations of the excesses of certain influencers. Interview. After …

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Everything is progressing well enough at NFL Biosciences in smoking cessation for the action to jump 50% in 3 sessions

Posted Jan 24, 2023, 12:23 PM We can say that it was a press release that hit the mark… In the space of three sessions, NFL Biosciences shares jumped 45%, in view of the 3 euro threshold, which was worth only 54 cents on May 24 last year, at the lowest of its young stock …

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[Si j’étais un espoir] Jalin Hyatt (WR): no speed limit

[Si j’étais un espoir] Jalin Hyatt (WR): no speed limit

While waiting for the post-season draft sheets, the editorial staff of TDActu offers you, every Tuesday, a spotlight on the future nuggets who will join the NFL in 2023. Jalin Daveon Hyatt Born September 25, 2001 in Irmo, South Carolina1m83 for 80 kilosReceiver, Tennessee, junior Jalin Hyatt is not a so-called “number 1” receiver. He …

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"99% of actors in the influencer market self-regulate very well" - Influence strategy > Influences

“99% of actors in the influencer market self-regulate very well” – Influence strategy > Influences

Influence, prey to too many clichés? This is the feeling of Aurélie Siou, Director of Influence & Public Relations of Cision France, at the origin of a book which collects the testimonies of media, communication and digital experts around digital influence. , in a context of denunciations of the excesses of certain influencers. Interview. After …

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Circular economy: Origami Marketplace raises 2.3 million euros - Retail Strategy > Retail

Circular economy: Origami Marketplace raises 2.3 million euros – Retail Strategy > Retail

The company specializing in the circular economy announces a fundraising of 2.3 million euros and bringing together more than 40 investors. Among them, The Moon Venture, made up of top executives and entrepreneurs, the BPI and the CIC. I subscribe Origami Marketplace raises, …

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#FocusMarketing Salesforce - 8th edition: what will be the major concerns of marketers in 2023?

#FocusMarketing Salesforce – 8th edition: what will be the major concerns of marketers in 2023?

Salesforce has just unveiled the results of the 8th edition of its “Marketing Focus”. So how do marketers apprehend this new year which promises to be quite complex? What will be their priority actions? “In the field of marketing, three major challenges loom on the horizon: reinvent the customer relationshipwhich must be ever more personalized …

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Be well supported in the digital transformation of your company

Be well supported in the digital transformation of your company

The new decade has only just begun, but it is already clear that in order to grow and compete in the market, companies will need to be more resilient, responsive and provide the best customer experience. Digital transformation is therefore becoming a necessity for them. However, the digitization process can be complex and overwhelming, and …

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[La Créa de la semaine] "The Atol family", the optician's new campaign - Budgets > Agencies

[La Créa de la semaine] “The Atol family”, the optician’s new campaign – Budgets > Agencies

Each week, the editorial staff deciphers the media campaign of a brand, a brand or an institution. See you today with the campaign, “La famille Atol”, launched by Atol and orchestrated by the Romance agency. I subscribe Insight The brand continues its communication …

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[La Créa de la semaine] "The Atol family", the optician's new campaign - Budgets > Agencies

[La Créa de la semaine] “The Atol family”, the optician’s new campaign – Budgets > Agencies

Each week, the editorial staff deciphers the media campaign of a brand, a brand or an institution. See you today with the campaign, “La famille Atol”, launched by Atol and orchestrated by the Romance agency. I subscribe Insight The brand continues its communication …

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Quelles stratégies pour les directeurs marketing en ce début 2023 marqué par un contexte économique tendu ?

▷ What strategies for marketing directors at the start of 2023 marked by a tense economic context?

Deterioration of the economic climate, inflationary threats, energy crisis, war in Ukraine and new outbreak of Covid in China, the observation is there, projects are shifting and companies are wondering about the right marketing plan to deploy for this year 2023… Chief Marketing Officers (CMOs) are under strong pressure to demonstrate the effectiveness of marketing …

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"99% of actors in the influencer market self-regulate very well" - Influence strategy > Influences

“99% of actors in the influencer market self-regulate very well” – Influence strategy > Influences

Influence, prey to too many clichés? This is the feeling of Aurélie Siou, Director of Influence & Public Relations of Cision France, at the origin of a book which collects the testimonies of media, communication and digital experts around digital influence. , in a context of denunciations of the excesses of certain influencers. Interview. After …

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